IDEATE
60 minutes to unblock a real sustainability project and turn it into a plan.
This is for the project that will not move, however many meetings you have.
The strategy. The bid. The policy. The pilot. The programme idea that will not quite land.
Service two
IDEATE is best
if you are a sustanability leader who
- has a strategy, bid, grant, policy or programme stuck in rewrites and mixed feedback
- feels exposed because a visible project is not ready for the next board or client meeting
- is worried that the plan will fall apart when it hits real sites and staff

IDEATE is also great
for an operator who
- has been pulled into a sustainability project that touches your area
- wants to make sure the plan will work in practice, not only in presentations
- needs to balance impact with staff energy, guest experience, time and cost
- feels behind on sustainability language, regulations or client expectations
What actually happens in IDEATE
Before the session, we agree which one project we will focus on
You send any existing notes or drafts, or just a few bullet points
In the session, we map who is involved, where it is stuck and what “good” would look like in three months
We turn that into a clear set of priorities and actions
Together, we decide what to pause, what to change and what to try first
After the session, I send you a simple one page outline to use with leaders or teams
What you leave with
- A cleaner project focus you can describe in one or two sentences
- Agreed priorities instead of a long wish list
- A short, practical plan for the next 4 to 6 weeks

One focused hour that can save many hours of circular meetings, rewrites and slow reputational
damage.

Most people who try IDEATE once come back with another project when they feel stuck again.
Unblock a project with IDEATE
Tell us which project is stuck.
We will confirm if IDEATE is the right tool.