The ASK: How can do we make sustainability accessible to business owners ?

IHK-Projektgesellschaft mbH Ostbrandenburg - a vocational training and further education in Germany - embarked on a new Intereg project called GoGreen to train at least 80 companies from various industries in ecological transformation.

Their challenge was two fold: First, their audience consisted of Polish and German businesses who were at different levels of understanding what sustainability is and why it should matter for their businesses. Second, they had a module about green claims which is contested topic for small businesses.

IHK needed an expert who could adapt to the audience, build a rapport, engage in conversations and leave participants feeling positive about what they can do and why this matters. We fit that bill.

To solve their challenge, we found valuable market data; run a few ideas by Dorothea to make sure the enagement strategies land well for both cultures; concentrated on values businesses have in common; and above all brought the messages back to what they can, as businesses, do best to prepare.

The immediate results of the ASK

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For the client

• Smooth delivery

“Karolina delivered exactly what was needed: an expert view, with an uplifting message, in a small package ”

– Dorothea Moeckel, Projektmanagement, IHK-Projektgesellschaft mbH

For their audience

• Some view have shifted from seeing rising interest sustainable purchasing as a trend to a valid response from customers wanting change.

“Karolina met us where we are as business owners. We left the webinar seeing even more value in responding to customer needs for sustainable solutions”

– Participant, Germany